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Flickstar
Flickstar Inc
My Contribution
UX Research
User Flows
Interaction Design
Prototyping & Testing
Where Creators Meet Opportunities
Project Overview
FlickStar is a social platform that connects businesses with creators through interactive quests, enabling users to discover opportunities, create content, earn rewards, and engage with a growing creator community.
The Problem
Content creators often struggle to discover meaningful earning opportunities, while businesses face challenges finding the right creators to promote their products. Existing platforms make discovery, participation, and communication feel fragmented, leading to a confusing experience for both users and brands.
Research & Insights
After analyzing creator platforms and user behaviors, several opportunities became clear:
Users needed a faster way to discover relevant quests.
Navigation between social content and earning features felt disconnected.
Businesses required a simpler workflow for creating and managing campaigns.
Users expected a familiar social-media experience while exploring earning opportunities.
These insights shaped a product that balances content discovery with task completion.
Design process
Competitor Analysis
User Research
Information Architecture
User Flow Mapping
Wireframing
Visual Interface Design
Interactive Prototyping
Design Iteration
The Solution
Designed a creator-first platform where users can seamlessly discover quests, publish content, participate in campaigns, and manage rewards through a unified experience. The interface reduces friction by simplifying navigation, improving content discovery, and creating a consistent design system across the application.
Impact & Leaning
Impact
Improved clarity of the user journey.
Simplified quest discovery and participation.
Reduced navigation complexity.
Created a scalable design system for future features.
Balanced business objectives with creator needs.
Learnings
Working on FlickStar reinforced the importance of designing for two user groups simultaneously. Every decision had to support both creators looking for opportunities and businesses seeking engagement, while maintaining a simple and intuitive experience.