01
/portfolio
Nudge
Self initiated UX Concept
My Contribution
UX Research
User Experience Design
User Interface Design
Interaction Design
Where Digital Meets Human
About project
Nudge is a social networking platform designed to make online interactions more meaningful by helping people connect through shared interests, authentic conversations, and engaging communities. Instead of encouraging endless scrolling, the experience focuses on discovery, participation, and genuine engagement.
The Problem
Today’s social media platforms prioritize engagement metrics over meaningful interactions, leading users to spend more time consuming content than building real connections. Discovery often feels overwhelming, conversations become superficial, and users struggle to find communities that match their interests. The challenge was to design an experience that encourages authentic engagement while making content discovery feel intentional and enjoyable.
Research Insights
To understand how people use social platforms, I conducted user interviews, behavioral research, competitor analysis, persona development, and journey mapping. The research revealed that users wanted more authentic interactions, personalized discovery, and better ways to connect through shared interests instead of endless feeds.
Key Insights
Users value authentic conversations over passive scrolling.
Personalized recommendations improve content discovery.
Communities create stronger engagement than generic feeds.
Simpler interactions encourage participation.
Trust and transparency increase long-term user retention.
Want to explore the complete research?
This project includes user interviews, personas, empathy maps, affinity mapping, user journeys, and design decisions documented in FigJam.
Design Process
User Interviews
Competitor Analysis
Affinity Mapping
Persona Development
Empathy Mapping
User Journey Mapping
Information Architecture
Wireframing
High-Fidelity UI Design
Interactive Prototyping
Design System
Usability Testing
The Solution
Designed a modern social platform centered around meaningful engagement rather than passive consumption. The experience combines personalized content discovery, intuitive navigation, community-driven interactions, and seamless social features to help users connect with people and content that genuinely matter to them.
Want to explore the final design?
Browse the complete UI, design system, components, and interactive prototype built for this project.
Impact & Learnings
Impact
Simplified content discovery through personalized experiences.
Encouraged authentic conversations and community engagement.
Reduced friction across key social interactions.
Built a scalable design system for future product growth.
Created a consistent and accessible mobile experience.
Learnings
Designing a social product reinforced the importance of balancing business goals with user well-being. User research demonstrated that people seek relevance, trust, and genuine interaction—not just more content. Those insights shaped product decisions that prioritized meaningful engagement over attention-driven patterns.