INDUSTRY:
Grocery / Consumer E-commerce
CLIENT:
Self-Initiated UX Concept
YEAR:
2025
ROLE:
UX/UI Designer
Freshly
About Freshly
Freshly is a self-initiated UX concept focused on designing a simple and efficient grocery shopping experience. The project explores product browsing, category organization, and a smooth checkout flow to help users complete everyday purchases quickly and easily.
Challenge
In today’s fast-paced lifestyle, people often struggle to find groceries and meals that are both fresh and wholesome. Most food delivery and grocery apps focus on speed and convenience but tend to compromise on quality, leaving users with produce that isn’t truly fresh or meals that don’t meet nutritional expectations. This creates frustration, reduces trust in the service, and pushes users to keep searching for a reliable solution.
Result
Freshly was designed to bridge this gap by delivering farm-fresh groceries and carefully curated meals straight to the user’s doorstep. The app emphasizes sourcing only high-quality, natural products while making the entire process simple and convenient. With a clean interface and seamless navigation, users can quickly find nutritious food options and order with confidence, knowing that freshness and quality are guaranteed.
Testimonial
A UX concept exploring clarity, speed, and ease of use in everyday grocery shopping experience
- Self-Initiated UX Project
